Toyota's 2011 sales in Russia increased 1.5 times

Russian dealers Toyota in 2011 implemented the 119,505 vehicles - a 51 % increase over the previous year. The share of the brand on the Russian car market was 4.5%. The best results showed sales model Toyota RAV4 ( 27 206 units. , 65 %), Toyota Corolla ( 27,007 units. , 64.5% ) and Toyota Camry ( 21,443 units. , 30.9 %). SUVs account for 52.7% of total sales of Toyota cars in Russia.
Premium segment showed growth in 2011 and reached the Russian market share of 5.8 %. Lexus sales in 2011 totaled 13,698 vehicles, up 25 % over a year ago. As a result of the share in 2011 Lexus brand in the premium segment is 8.8 %. The most popular brand in the lineup is still line of cars Lexus RX ( 6395 pcs. , 89.4% ). Sales leaders have also become Lexus LX 570 (3186 items. , 27.3 %) and the Lexus GX 460 (1955 items. , 6.9%). In the off-road models in 2011 had 84.2% of sales of Lexus cars in Russia. SUV- segment cars, along with the most popular in the lineup Lexus ES 350 sedan (834 cars), are key to the Russian market of premium- grade models.
In Russia, the growing popularity of hybrid cars, especially in the premium segment. In 2011, the Russian clients bought the car in 2074 Toyota and Lexus hybrid. The share of sales of hybrid models in the Lexus portfolio amounted to 13.5 %. This has greatly contributed to the emergence in Russia in the spring of 2011 the world's first compact hybrid hatchback with premium Lexus CT 200h ( 443 cars).
In 2011, the Russian customers was introduced several new products Toyota. In autumn 2011 started selling a new generation of flagship model Toyota Camry. In November 2011 the production of the seventh generation Toyota Camry began at the ... At the moment, this model provides 18% of total sales and the brand, along with SUVs, it is crucial for the Russian market. In October of 2011 authorized dealers and authorized partners in Russia, Toyota began taking orders for a new model for the Russian market - premium minivan Toyota Alphard. In 2011 in Russia there were also updated versions of the cars Toyota Hilux and Toyota Avensis.
In 2011 a loan through ... The share of cars purchased on credit, the total sales of Toyota cars in Russia in 2011 amounted to 15%. Leaders of sales on credit are model Toyota RAV4 ( 4427 cars ), Toyota Corolla ( 3642 car) and Toyota Camry ( 3121 car). In addition, 12 % of new Lexus cars in 2011 were sold on credit. The specialists of ... Most loans have been sold cars Lexus RX 270 ( 385 units ), Lexus RX 350 ( 321 units ) and the Lexus LX 570 (245 units). The volume of car loans granted to ...
A total of 2011 company ... As the President of the ... ... - It has allowed Russia to become the largest market in Europe and enter the top ten markets in terms of sales of Toyota and Lexus at the global level ...
According to the forecast, ... units. The company predicts that sales of Toyota vehicles in 2012 will increase to 150,000 units, which will ensure the brand 's market share of 5.4 %. Sales of Lexus cars in 2012 will amount to 18,000 units. In this scenario, the market share of Lexus brand in the premium segment in the coming year will amount to 10.7%.