Source:.
www. drive. ru.
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Nissan Logo.
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History of Nissan begins to open car plant Kwaishinsha Co. Established in 1911 pioneered the Japanese automotive industry, Mr. Hashimoto Masudziro (Masujiro Hashimoto) in the area of Azab - Hiro (Azabu-Hiroo) r. Tokyo. In 1914 he was released a little, like a box, passenger car of their own design, which debuted a year on the market under the name Dat Car. It has a maximum.
speed was 32 km / h. Name Dat is an abbreviation of the first letters of the names of the three main sponsors of Mr. Hashimoto: Kendziro Den (Kenjiro Den), Rokuro Aoyama (Rokuro Aoyama) and Meytaro Takeuchi (Meitaro Takeuchi). In addition, the name Dat in Japanese means ...
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Masudziro Hashimoto.
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The company Jitsuyo Jidosha Co. Ltd. , Another predecessor of Nissan, was founded in 1919 in Osaka and three-wheeled vehicle manufactured in the style of Gorham, whose design was created by American engineer William Gorham (William R. Gorham). The company was engaged in imports of mechanical machinery, components and materials from the U.S., and, thus, was recognized as one of the most advanced automobile plants.
In 1926, the merged companies Kwaishinsha Co. and Jitsuyo Jidosha Co. And the company was founded Dat Jidosha Seizo Co. , Which in 1931 became a division of Tobata Casting, previously created by Mr. Aikawa.
But the official date of.
Nissan's. Motor Co. , Ltd. is December 26, 1933, when it was founded the predecessor company Jidosha Seizo Co. , Ltd. with registered capital of 10 million yen. President of the company was appointed by Mr. Yosisuke Aikawa (Yoshisuke Aikawa). Division of Tobata Casting Co. , Ltd. transferred Jidosha Seizo Co. , Ltd. production of the first Datsun car. In 1934 construction was completed the first factory Nissan Yokohama Plant.
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Company logo Datsun.
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June 1, 1934 the company name was changed to Nissan Motor Co. , Ltd. First began exporting Datsun cars in Asia, Central and South America in the amount of 44 cars. Company President, Mr. Yosisuke Aikawa was a brilliant leader. He had great hopes for the development of Japanese industry by the automotive industry, building plans for a huge increase in production of up to 10 000-15 000 vehicles per year and nearly achieved such results.
The first Datsun passenger car came down the production line at Yokohama in April 1935. At the time, Nissan started using only the parts made in Japan and established a press for the production of body panels, thereby putting an end to manual processing of sheet metal. These changes have allowed overnight.
Nissan's. and the Japanese auto industry to step far forward.
In May of 1935 was focused on the development of the brand Nissan, which had a huge impact on the marketing policy. Was adopted by the first corporate symbols: the circle of red symbolized the rising sun, the color blue - the sky. The slogan of the time - ...
In 1935 he began exporting cars to Australia. In those days, cars Datsun symbolized Japan's fast-growing advantage of modern industrialization, and as proof, there was a motto: ...
In 1939, after successful sales in the car Dat Nissan began building large cars Nissan Type 70, 90 Nissan Type of buses and vans Nissan Type 80.
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Nissan - Model Type 70.
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In 1943 the plant was completed Yoshiwara Plant, and the production of cars. At the end of 1943, in the midst of World War II, production of cars and trucks have been completely phased out. In September 1944 the head office of Nissan Motor Co. moved to Tokyo, Nihonbashi area (Nihonbashi), and the company name was changed to Nissan Heavy Industries, Ltd.
In 1945, Nissan has resumed production of trucks, and in early 1946 - the head office returned to Yokohama (Jokohama). Began research and development of textile machinery. In 1947 he was re- started production of passenger cars Datsun.
To regain its position after the forced stagnation since the Second World War, in 1950, Nissan acquired the shares of the company Minsei Diesel Motor Co. , Ltd and two years later signed an agreement on technical cooperation with Austin Motor Co. , Ltd. (UK), releasing one year from the first conveyor Austin.
In 1951 celebrate the birth of Nissan Patrol - first all-wheel drive SUV with a 6- cylinder engine.
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Nissan Patrol 1951 Release.
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In 1953 he was created Workers Union Nissan Motors - a new trade union organization. The Union set itself the goal of creating the modern relationship between workers and managers, based on the principle of mutual trust and respect.
In 1958, Nissan Motor Co. began exporting cars to the U.S.. In September of that year, two cars Datsun 210 participated in the Australian Mobil Gas Trial Rally, one of the most difficult rally in the world, and won the championship in their class.
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Datsun 210 - one of the first models exported to the U.S..
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Nissan was the first car manufacturer in Japan, which in 1960 was the 10th ... And during all this period, Nissan created a consistently strong organization as the foundation for the rapid and successful growth in the future.
Having received the recognition of customers in Japan, the Datsun brand name has become synonymous with high-quality small cars. The process of motorization continued his victorious march to the Japanese market, and in August 1958, Nissan released a high-performance car off the assembly line Datsun Bluebird, created for personal use. While domestic cars were regarded as less practical than the imports, as demanded by the driver when braking more effort. One notable feature of the Bluebird was the first application of Japanese manufacturers with the front brake booster, which allowed women to slow down even the fragile light touch on the pedal. The first generation of Bluebird embodied the traits of a reliable, attractive and durable car.
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Datsun Bluebird - Japan's first car with power brakes.
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In 1960, we developed a new model of a large car - Nissan Cedric. The name of the car was invented in honor of the famous story of the protagonist Little Lord Fauntleroy, which is read around the world.
Bluebird cars in 1959 and the Cedric in 1960 won the hearts of Japanese customers and accelerate the process of motorization in Japan.
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The largest in the line of Nissan.
60. s - Nissan Cedric.
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From the beginning, Nissan has created a production abroad, performing in 1959 with the initiative to organize an assembly production on the basis of Yulon Motor Co. , Ltd. in Taiwan, in 1961 she organized a Nissan Mexicana, S. A. de C. V. and Nissan Motor Manufacturing Co. in Australia.
In anticipation of the liberalization of laws on investment of capital in Japan, Nissan has built from scratch two plants: Oppama Plant in 1962 and the Zama Plant in 1965. A year later absorbed Nissan Prince Motor Co. , Ltd. , Resulting in a range of new models added to Nissan Skyline and Gloria, and was created a single highly qualified team of engineers continued the glorious tradition of aviation companies Nakajima and Tachiki, previously produced high-quality aircraft engines.
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Nissan Skyline 1962 release - the first generation of the legendary Skyline series.
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Anticipating the advent of high-speed car model equipped with Gloria was one of the most powerful engines of the time. The car also provides an excellent ride comfort. In May 1964 during a rally ll Grand Prix in Japan two cars Gloria Super- 6 from the very start of the race and took the lead by a wide margin came to the finish line first, winning the league title.
Cedric - mid-size car - the result of tremendous efforts of the company. He presented an embodiment of the latest Japanese technology at the time. Then, as the largest car in Japan among mid-size cars, the model has a spacious interior and comfortable control, which was typical for large sedans. Luxury housing Cedric was decorated with double headlights, while impressive dynamic characteristics of the fuel consumption was as low as that of a small car. Cedric was extremely durable drive and equipped with modern equipment. At the Olympic Games in 1964 in g. Tokyo Nissan Cedric was chosen as the vehicle on which the Olympic Flame was transported from Greece to Japan.
In September 1963 it was announced the launch of the second generation Skyline car, and in November of 1963 the car appeared in the Japanese market. This model has gained a reputation as a small, comfortable family car, a simple and reliable in both the management and maintenance.
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Despite its sporty image, Nissan Skyline 2000.
GT-B. ensured high sales.
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Subsequently, in February 1965 was released the car Skyline 2000GT-B. Despite the fact that the model is positioned as a sport, Skyline 2000GT-B became a massive vehicle, providing higher sales. Standard equipment included three made in Italy such as Weber carburetor with the world's best performance. Even the most experienced drivers are able to not appreciate the superior performance of the car. A popular model of Skyline S54B won the rally in Japan and has won every single tour, beating all of the most well-known foreign analogues sports.
Appeared on the market in 1966 ushered in a car Sunny offensive era in Japan ' own car ...
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Affordable and easy- Nissan Sunny.
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At the beginning of 1966 be a tendency to increase the number of resistant individuals with sufficient time to relax, to enjoy the ride by car. Despite the fact that the Nissan Bluebird remained popular family car, the price was not available for young employees. In response to this situation has developed, and Nissan has launched a Datsun Sunny 1000 with the aim of providing customers high quality products at an affordable price. Being a compact class car ( a brand new category at the time ), Sunny has become the most popular of the car in Japan. The name of the machine is absolutely fit his image, which was defined as ...
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1000 Datsun Sunny was put on the market as a model for young buyers.
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In 1966 the car Nissan Prince R380 took third place in the Japanese Rally Grand Prix, competing with the legendary Porsche 906. And in the same year Nissan Bluebird has won in its class in the fourteenth Safari Rally. Japanese car won here for the first time.
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Nissan Prince R380.
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In 1967, the Japanese imperial family developed the first Prince Royal limousine with a V8 engine capacity of 6373 cm3, the length of the car was 6.155 mm, width - 2,100 mm and height - 1.770 mm.
In January 1968 the company headquarters moved to a new building in the Ginza district of Mr.. Tokyo. In the same year was released to the market a new car Fairlady 2000, which helped to win the Nissan's huge popularity in the international market.
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Nissan Fairlady 2000 's appearance and does not bite the price to win a huge number of buyers around the world.
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In 1969 he appeared on the market dynamic rear-wheel drive Datsun 240Z car with independent suspension, front disc brakes and 6- cylinder engine, recognized as the best-selling sports car in the world in the 70s. 500,000 cars were sold Datsun 240Z in less than 10 years.
Year after year, increasing sales, and by 1969 the total exports reached one million cars. In early 1970 Lambda 4S- 5 made a successful launch of the first Japanese satellite OSHIMI. In those years, Nissan, on the development and manufacture of rocket motors and systems to run. In the same year the company began to expand the manufacturing sector, taking up also the production of engines for the shipbuilding industry.
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Datsun 240Z - winner of the Safari Rally in 1971. Enjoyed excellent demand.
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In 1970, Nissan won the Safari Rally because of the excellent performance car Bluebird, and in 1971 won the Datsun Fairlady 240Z.
Increasing the number of cars on the road caused the growth of the number of accidents and pollution. In 1971, Nissan developed the first experimental safety vehicle (Experimental Safety Vehicle - ESV), applying a larger than ever number of technologies to improve its safety. To prevent further air pollution standards, Japan has resulted in the emission of exhaust gases into compliance with the document in the U.S. Muskie Bill (« Clean Air Act ... Despite the fact that, in reality, these standards have been virtually impossible to meet, they are nevertheless allowed to successfully implement a three-tier system of Catalytic exhaust gas - the most avant-garde technology of the time. Thus, made significant strides towards improvements in the production of automotive electronics and component materials.
The two energy crises 70s marked the beginning of rapid growth in exports of small Japanese cars, known for its excellent fuel economy and excellent quality. In tests on fuel economy, conducted by the U.S. Agency for Environmental Protection in 1973, won a car Sunny, thus, finding enormous popularity in the U.S. during the campaign «Datsun saves ...
While U.S. manufacturers have not been in the vanguard of a small car, and low sales led to the closure of factories and mass layoffs of employees. As a result, there were social differences that have caused increasing protectionist sentiments and requests for quotas on imports of Japanese cars. For Japanese companies, this resulted in the discovery of plants in the U.S..
In March 1971 the plant was completed Tochigi Plant.
By 1972, total Japanese production in the history of Nissan has exceeded 10 million. vehicles, and three years later sales in Japan reached 10 million the number of machines.
Over the years, Nissan has carried a high reputation for quality cars and a pioneer in the creation of various advanced technologies. In order to improve fuel economy Nissan has created different types of materials to reduce vehicle weight, such as highly elastic steel sheet for body panels, and also developed a sophisticated engine management system to control the combustion process. In addition, Nissan also became a pioneer in the development and use of CAD / CAM systems (systems design cars with computers and robots ).
In 1974 it was announced the sale of 10,000 Nissan Patrol off-road vehicles for the year.
In 1977, total production since the founding of Nissan has already exceeded 20 million units.
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Funny Nissan coupe.
Be- 1.
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Attaching great importance to the domestic market in 1977, Nissan opened a plant Kyushu Plant, in 1992 - another Iwaki Plant, introducing the most advanced automated technology. Later, Iwaki Plant began production of new V6 engines. In 1987, Nissan launched a car Be- 1, and in 1988 - Cima, thus creating new segments of the automotive market.
In 1981, Nissan began moving their cars around the world under the name Nissan, which was part of a new corporate strategy. In November 1981, was opened Nissan Technical Center.
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Business Class Sedan Nissan Cima.
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Then in the 80s. Nissan established two strategic manufacturing bases abroad: in 1980 - Nissan Motor Manufacturing Corp. , U. S. A. in the United States in 1984 - Nissan Motor Manufacturing (UK) Limited in the UK. The first Datsun pickup truck came down the production line at Nissan Motor Manufacturing Corp. , USA, in June 1983, the first car Sentra (Sunny) - in March 1985.
In 1983, the company Nissan Motor Iberica, S. A. started production of the SUV Patrol (Safari), who in 1984 won the Paris-Dakar Rally.
1985 was very important for Nissan for many reasons: it has acquired a stake in Yulon Motor Co. , Ltd. (Taiwan ), and also opened a foreign business college Nissan. In 1986, Nissan has expanded the range of 4 × 4, adding an entirely new model of the Nissan Terrano, thus responding to the growing need of customers in the car for a family vacation, keeping this market positioning, and to this day.
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Nissan Terrano four-wheel drive is designed for those who are too big Nissan Patrol.
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In 1988, the car is Nissan Silvia Q'S won the «Grand Prix for the best design ... In the same year the Japanese market has been released Cima sedan.
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Nissan Silvia Q's recognized as the most beautiful car in 1998 and won.
grand prix. ... 1988-1989. years.
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In April 1989 the Netherlands was established by the company Nissan Europe N. V. , The regional head office, responsible for operations in Europe, as well as the Nissan Distribution Service (Europe) B. V.
In the same year the U.S. unit was established Nissan, the company Infiniti Division of Nissan North America, producing luxury cars that make up the competition to Mercedes, BMW and Lexus. In November 1989, appeared on the market well-known model Infiniti Q45.
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Infiniti Q45 - the first model from Nissan's luxury created divisions - Infiniti.
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In 1990, the U.S. company was established Nissan North America, Inc. , The regional head office to monitor and control the activities of companies in North America.
In the same model year 300ZX won the award in the United States ' Import Car of 1990 ... In November 1990, Nissan acquired a stake in the company of Siam Motors Co. , Ltd. ( Thailand).
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Best Imported Car of the Year in the U.S..
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That same year, the sports car Nissan R390 GT1 was the 5th place in the Le Mans Rally - the highest of all the Japanese manufacturers involved in these major competitions.
Cumulative production reached 50 million vehicles in January, 1990.
In 1991, Britain established a new distribution company, Nissan Motor (GB), Ltd.
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Nissan R390.
GT-1. achieved the best results among all the Japanese cars of all time appearances on the legendary ... Le Mans. ...
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In 1992 the company Nissan Motor Manufacturing Corporation, USA started manufacturing car Altima (Bluebird), and the Nissan Motor Manufacturing (UK) Ltd. started to produce designed by the famous Japanese designer Mr. Tokuiciro Hosaka (Tokuichiro Hosaka) car Nissan Micra (March), which immediately received the European Award ... The car won the March award ... ... ...
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The recipient of numerous awards, insanely popular worldwide Nissan Micra (March).
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In 1993, Nissan Motor Iberica, S. A. launched a new all-wheel drive model - SUV Terrano II for the European market.
In February 1994, was made the successful launch of the first H-II rocket, equipped with solid-propellant rocket motor (SRB), created by Nissan. By the time the cumulative production of Nissan vehicles exceeded 60 million.
In the same year won the Nissan Global Environmental Award for his significant contribution to the system of protection of ecology and the environment.
In 1994, Europe started selling the car next generation Maxima QX, and in 1995 - Almera car.
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Nissan Maxima QX - business-class sedan, well equipped and very comfortable, but still cheaper than its main competitors.
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In June 1995, Nissan has identified the policy world-wide restructuring, which touched the promotion of local production facilities and expansion of imports of parts of the world.
Nissan has worked actively on issues of environmental protection, which recently began to call more attention to. The company's efforts to protect the environment include the creation of refined power sources for cars and extensive activities for re-use of natural resources. In 1997, Nissan has developed a ...
Since 1997, Nissan released one model after another, equipped with petrol engines with direct fuel injection and diesel engines with direct injection (Presage in 1998). Nissan has also actively expanded the use of transmission with continuously variable gear ratio HYPER CVT, which provide greater fuel economy. In 1997, Nissan began selling cars Primera and Bluebird with Hyper CVT system.
In 1998 was released to the market Primera and updated as soon as the estimated European New Cars Assessment Program was recognized as the safest car in case of accident.
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Popular throughout the world city car Nissan Almera had a wide choice of engines and complete sets.
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In the same year, Nissan was the only team that is adequately addressed in a complex 24-hour Le Mans rally on 10 items, consisting of all four cars. In 1998, a new Patrol GR 6-cylinder turbo diesel engine of 2.8 liters.
In 1999 at the Geneva auto show was a prototype of a new car Almera Tino, who in September 2002 went on sale in the European market.
Total exports of cars reached in July 1999, 30 million.
March 27, 1999 Nissan and France's Renault SA signed an agreement to establish a global alliance to achieve profitable growth of both companies. Carlos Ghosn ( Sarlos Ghosn) was appointed CEO of Nissan.
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Nissan Almera Tino Hybrid.
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In November 1999, Nissan introduced a system for sedans Extroid CVT Cedric / Gloria, the world's first CVT system applying to the rear-wheel drive models, equipped with large engines, thus reducing fuel consumption by 10% compared with automatic transmissions. Cars Cedric / Gloria won the ... ... Extroid CVT system has been awarded ... ... In the first quarter of 2000, Nissan released the vehicle Tino Hybrid and electric double Nypermini.
In 1999, seven major Japanese plants and the group responsible for product planning and research, have received ISO 14001 certification document for the use of systems that preserve the environment.
October 18, 1999 Nissan has announced the company's revival plan (NRP), a comprehensive restructuring plan designed to achieve long-term profitable growth companies on a global level. Goals and objectives of the Plan of Nissan Revival were performed ahead of time - by the end of 2000 fiscal year.
Thanks to Nissan Plan have been made bold steps to increase the attractiveness and competitiveness of products, while the costs have been reduced and debt.
In addition, in 2000, Nissan began selling cars ultramalenkogo EV Hypermini, as well as a car with ultra-low pollutant emissions (SULEV) Sentra in California. In November 2000, 1.8 liter engine car QG18DE Bluebird Sylphy was awarded ...
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One of the engines of Nissan Bluebird Sylphy was awarded ...
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In 2002, the fourth time in 10 years, Nissan has received the prestigious Red Dot Award for high quality design from a German design center Nordrhein-Westfalen. This annual prize awarded by the new Nissan Primera in 1993, 1996 and 2002.
In 2002 Nissan Altima car won ...
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Nissan Altima in 2002 was awarded ...
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From April 2002 the company continued to move forward by adopting a new business plan NISSAN 180, which aimed to achieve additional sales in quantities of 1 million vehicles worldwide during the three years, reaching 8% operating margin and zero automotive debt.
That same year, Nissan has acquired 13.5% stake in Renault, and then increased its stake to 15%.
In 2002, the company's Nissan Motor Co. , Ltd. and Dongfeng Motor Corporation signed an agreement on strategic partnership in China. Each side is now owned 50% stake in the new company, which in addition to a full lineup Nissan will also produce buses, trucks and commercial vehicles of Dongfeng. Joining together in a joint venture company Dongfeng and Nissan plan to become the first Sino-Japanese company to produce range of freight, commercial and passenger vehicles. The new company was named Dongfeng Motor Co. , Ltd.
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Nissan Patrol.
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In late 2002, Nissan Motor Co. announced the development of a seat belt that is stretched at the moment of sudden braking. It is designed to mitigate injury in the event of a collision. The new system determines the time limit possible collision, based on the strength of the driver pressed the brake pedal, and pre- tightens belt to protect the driver. If the accident was inevitable, limiting safety belt helps to maximize the efficiency of other systems in your car. This system will be applied in a new luxury model, which will appear on the market in 2003-2004.
For over 10 years from 1992 to 2003 all the European model Nissan created in Nissan Design Center in Munich, who in January 2003 moved to London - the heart of the European design industry.
In March 2003, the new Nissan Micra was awarded the ...
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Nissan Micra new generation, having received the award ...
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In 2002,.
Nissan. produced 2,761,375 units, down 10.5% more than in 2001. In the domestic market in Japan, the company released the conveyor 1,444,314 units, down 13.5% compared with the previous year. Car production overseas increased by 7.5 % to 1,317,061 units.
Today, the company.
Nissan Motor Co. is an excellent example of a fast-growing company that builds its success on the principles of a strong positioning and strategies, which are expressed in the global company's mission: to produce a unique and innovative vehicles and service, representing the highest value to customers, employees, dealers and suppliers.
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Introduced in 2001 to light, Nissan Primera last generation immediately attracted the attention of its original design.
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