How to overcome the crisis without loss

Reading the T. Ford's ' My life, my achievements ', saw the wonderful advice on overcoming the current crisis. Despite the fact that the book was written in the 20s of last century, this advice in my opinion, and now not lost its relevance:.

Success in manufacturing depends exclusively on the art products to serve the consumer, offering what he likes. He can cater to the quality or price. Most of all he can to please the highest quality and lowest prices, and the one who can give the consumer the best quality at lower prices, will certainly be at the head of the industry - makes no difference what the goods it produced no. This is an immutable law.

Why then sit back and wait for good things? .
Reduction of wages is the easiest and at the same time, the most disgusting way to deal with a difficult situation, not to mention his inhumanity. In reality, this means failure to topple the administration of the workers.

Peering closely, we must recognize that any economic depression in the market is an incentive for the producer -. make more of the brain in the business. , Prudence and organization to achieve what others achieve a decrease in wages. Experimenting with the board before the overall reform is not carried out, so avoid this difficulty. If from the start to tackle in earnest for real trouble, the board reduction in all too. Such, at least in my experience. In practice, the essence of the matter is that you should be ready in the process of adapting well-known to bear a loss. However, this loss may in fact be only one who has something to lose. Here, the term ... In fact, there is no loss. There is only a waiver of certain parts of this lucre sake of a larger future profits. [. ].

Before such a situation is sometimes just a business man. It may or may voluntarily put in the book their losses and work on, or stop everything and take the losses from inaction. But the loss of complete inactivity, for the most part, much larger than the actual loss of money, for periods of stagnation, depriving it of force in excess of the initiative, and if the congestion lasts a long time, he did not find a sufficient energy to start all over again.

Absolutely pointless to wait until things get better by themselves. If the manufacturer really wants to accomplish its task, it must lower the price until the public can not and do not want to pay. Some price, even if low, you can always bail out, because the buyers, as if any bad situation, always able and willing to pay for your items really, if you wish, you can maintain the price at a certain level. But this can not degrade the quality nor to resort to short-sighted economy - it excites only the discontent of the workers. Even the hard work and busily can not help the cause. The only thing that is important - is to improve efficiency, increase production. From this point of view, you can look at all the so-called business depression as a direct appeal made to the mind and brain of the business world of the society, inviting him to work better. One-sided orientation on price instead of working correctly identifies the type of people who have no right to do business, to own the means of production.